Fashion Carbon Footprint Calculator
Want to assess your personal fashion carbon footprint?
Want to know the sustainable level of your clothes?
The non-transparent fashion supply chain pulls apart the information gap between consumers and sustainability, misleading consumers of making irresponsible decisions when purchasing, which further increases global warming.
Consumer
Industry
☝️ ☝️
WHO
is in charge?
👇
BOTH ! ! !
of course
Production Cycle
we should start by focusing on the stage with the highest GHG emissions - manufacturing. As the UNEP chart shows, roughly 63% of lifetime emissions occur in spinning through dyeing and finishing, to assembly. (Kassatly, 2023)
+ 0.7kg
CO2e
+ 1.7kg
CO2e
+ 0.9kg
CO2e
+ 1.2kg
CO2e
Wear Cycle
It highlighted that the most consumption of energy occurs during the use stage of a garment’s life cycle, with roughly two-thirds of energy in this stage attributed to washing, and one-third attributed to drying (Maden et al., 2007:47).
+ 0.2kg
CO2e
+ 2.2kg
CO2e
+ 0.1kg
CO2e
- 0.8kg
CO2e
Life Cycle Assessment Calculation Methodology
We calculate from both production cycle (industry) to wear cycle (consumer), in order to achieve a lower carbon footprint by improving the supply chain transparency as well as educating consumers when they using the app.
Where
did we get the data ?
(GAO, 2023)
The backend data is the core to run this calculation app. By using multiple combinations of research methodologies e.g. survey, interview, journal and report. etc. All the data has to be academically reviewed and valid for research use. Don’t worry, Ziqi’s entire Master project is to work with these data, ensure accuracy and get the system up and running : )
Plug-in example
TAB!
to record your personal carbon footprint, from the farm to home
Offset the carbon by wearing it often, rank your garment footprint from high to low!
The app is a frame to showcase the research findings (calculation methodology).
The ultimate goal of this research is that after people are familiar with using the plug-in in brands’ apps, in the future, brands will try to improve their transparency within their supply chain in order to be able to introduce this plug-in (showcasing the brand's sustainable effort and ambitiousness) as a way to achieve a positive reduction of their production carbon footprint.
So this plug-in and the research will become a carbon footprint watchdog or standard for the future industry.
Legislation
European Commission (2022):
By 2030 textile products placed on the EU market are long-lived and recyclable, to a great extent made of recycled fibres, free of hazardous substances and produced in respect of social rights and the environment. Consumers benefit longer from high-quality affordable textiles, fast fashion is out of fashion.
Opportunity
Our target partners are brands that are working towards a traceable supply chain and would like to showcase their efforts in reducing carbon footprint to their audience.
The consumer will also be able to know how to lower their carbon footprint by daily wearing and caring for their garments. Plus, they will be able to make a more responsible decision when purchasing, and know what they are paying for!
Unique
Selling
Point
“Fashion Focused”
Carbon Calculator
We Are
In contrast to the carbon calculators that already exist on the market, we are here exclusively for "your wardrobe".
Unlike other B2B carbon footprint calculators, we not only link to the B-side through the Production Cycle but also link to each individual consumer who uses the app to trace and calculate their real-time post-purchase data, which is where we stand out in the market.
Everyone recycles!
